Sales & Marketing
6 articles
- Go-to-Market Strategy: Who Do You Serve First, and How Do You Reach Them?A practical guide to building a go-to-market strategy — defining the first segment, crafting the message, matching sales motion to price, and testing a channel before scaling.
- Brand Building: Creating Differentiation That Is Remembered and BelievedA guide to building a startup brand — competitive positioning, message, visual and verbal identity, consistency, and how brand is measured.
- Growth Channels: Choosing and Testing a Channel on a Limited BudgetA guide to selecting and testing growth channels in startups — the channel map, testing methodology, criteria for scaling or stopping, and when to add a second channel.
- Digital Marketing: Producing Measurable ResultsA practical guide to digital marketing for startups — content and search, paid advertising, email and direct messaging, landing pages, and paid-content disclosure requirements.
- Building a Sales Team: From Founder Selling to a Repeatable FunctionA guide to building sales in startups — documenting the sales process, timing the first hire, compensation structure, pipeline management, and performance.
- Performance Measurement: Connecting Marketing to Sales to RevenueA guide to measuring marketing and sales performance — funnel metrics, attribution, leading versus lagging indicators, and designing a dashboard that drives decisions.
